Daikin Industries, a global leader in HVAC-R solutions, has reaffirmed its commitment to expanding its presence in the Nigerian market. During a visit to the Lagos-based factory of its local partner, Sacral Industries Limited, Daikin’s Chairman, Kanwaljeet Jawa, highlighted the company’s ambition to become a dominant brand in Africa by leveraging strategic market opportunities in Nigeria.
The company’s strategy involves utilizing its significant manufacturing investments in India to supply the Nigerian market. Jawa noted that the two countries have similar consumer needs and price considerations, making this approach a viable path to market leadership. The partnership also focuses on local knowledge transfer, skills enhancement, and the delivery of eco-friendly products to meet the demands of the Nigerian market.
Daikin has set an ambitious goal to capture a 10% market share in Nigeria’s room air-conditioning segment in the near future. Both Daikin and its Nigerian partner expressed strong confidence that their collaboration and existing infrastructure will enable them to deliver high-quality, affordable products and achieve consistent growth in the market.
Summarized from the original article published here: Business Day
